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Entertainment
- that's what drag race is. Unique to the sport of drag racing
is the close proximity of the actual racing equipment and teams.
Spectators have the opportunity to visit the pit area, meet the
drivers and crews and witness all the racing action of the quarter
mile from the grandstands. Motorsports advertising effectively
reaches males 16-60, half of whom have and annual income of $45,000
or more. Many racing fans are children, teens, and women and
their purchasing decisions are heavily influenced by what they
see at the track.
No
sport provides a more effective arena for building brand awareness,
positioning new products, capturing new customers, strengthening
team spirit and sharpening corporate images.
No
marketing opportunity will offer you and your customers this much
excitement and entertainment!
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We
already have
your customer market
base in our winner's circle!
Join
Us! |
Marketing
and Demographics
- Announce
to your competition that running on the competitive edge and
achieving championship results are the only results you find
acceptable.
- Re-enforce
to your customer and client base that your company is performance
driven, competitive and up-to-speed, offering the very best
service or products at the best value available today.
- Support
and enthuse your employees and business associates with a renewed
sense of importance of team work and team spirit.
| The
rule of thumb is that putting $1,000 behind a sports event
generates the same exposure as $10,000 in advertising."
The Wall Street Journal |
Washington
State has 3 top motor speedways in the northwest: Kent, Monroe,
and Bremerton. With a spectator base of thousands and hundreds
of events per season your advertising reaches a large audience.
Additionally is the Portland Oregon Speedway and British Coumbia
Mission Speedway too!
When we hit the quarter mile drag
strip, your company name and logo hit center stage!
Auto
racing is one of the most popular spectator sports in the country
and has become a premier marketing tool for many businesses.
Auto
Racing Sponsorship reaches a valuable and widespread consumer
market:
- The
average auto-racing spectator is 18 to 34 years old, affluent,
well educated, and a significant contributor to the consumer
marketplace.
- A
Harris survey of sports reports that one of every four Americans
in the 21-29 year old age bracket considers him or herself an
auto racing fan.
- Sears
Roebuck Co. determined that 75 percent of all males between
the ages of 17 and 34 have been spectators of at least one auto
race.
- First
National City Travelers Checks estimates that 50 million potential
purchases of their travelers' checks attracted each year through
automobile racing.
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Benefits of our marketing partnership includes:
-
Re-enforce your company team spirit by rewarding your employees
with a day or weekend at the races. Watch the enthusiasm grow.
- Reward
employee performance or attendance with race tickets, pit passes
or a ride in the car!
- Images
of the race car and race team can be used for photos, advertisements
or public relations.
- Utilize
the car for:
· Appearances
· Grand openings
· Promotional events
· Company picnics
· …and more.
It's
the "fast" company that guarantees to make any occasion
very special!
- As
a full sponsor, hear your company's name announced at the start
of each race and broadcast to the grandstands
- Treat
important clients or guests to race tickets and pit passes
- Your
company information, services and/or products available during
public pit area viewing and tours
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"Despite
economic downturns and internal squabbling, racing remains
a viable option for companies looking to promote their brand
or services. According to figures compiled by IEG, Inc.,
which tracks corporate sponsorships in sports, entertainment
and charitable causes, the estimated total of sponsorship
dollars in auto racing was $1,350 billion.
Golf
reached $788 billion, professional sports leagues $555 million,
Olympic teams and competition $496 million and tennis $336
million." - Martin Henderson, LA Times.
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*
appearances and tickets subject to availability. Full sponsorship
packages may be required for some appearances. |
